L’Oreal Professionnel is a brand name heard of by everyone, and seen everywhere. Their products have conquered almost every place in the world that offers hair care and nail polish products. Like everyone knows, the hair is a girl’s crown and since its launch in 2008 and since their first product appeared in the Egyptian market in 2009, L’Oreal Professionnel has been making sure that all girls in Egypt have well tended and appealing.
An interview with the beautiful inside out Bassant Zeitoun, L’Oreal Professionnel’s Group Product Manager. She has highlighted two important topics we all care about which are:
First: Deeper prospective into the heart of L’Oreal Professionnel. In her own words, “L’Oreal Professionnel aims to bring out the best in you, and in every girl in the Middle East.” After all the terrifying stories we hear about hair getting damaged in salons, it is a great relief knowing that by going to L’Oreal Professionnel’s salons, our hair is in the hands of professionals that would leave our hair better than it had been. Professionals that understand that beauty and taste differs from every person to the other, thus they offer a consultation session before they start working to ensure the best results.
Aiming to always set the trends, L’Oreal Professionnel’s new product, the Pro-Fiber, is sure to do just that. Pro-fiber was introduced in one of l’oread professional’s exclusive conferences, that freesia was proud to have taken part of. The new long-lasting and recharging hair program is tailor made in the salons for each hair type to get the best results. After 15 years of research, it is made by APTYL 100, which works on rebuilding the hair from both the surface area and the core texture of each strand. It leaves the hair regenerated and gives instant results that can be prolonged for up to 6 weeks after application. There are 3 different products to be used, depending on how damaged the hair is. The hair is evaluated at the salons by professionals so that the products give the finest results possible.
Second: For the first
time in the world, L’Oreal Professionnel has taken salons to the digital world.
They created an application, VAR,
which allows you to follow the latest trends in hair cuts and colors and the
new salons that have emerged and what’s new in salons that already exist from
the comfort of your own living room.
So be sure to check it out and share with us your experience with L’Oreal Professionnel.
Photography By: Kanaan Fayyad and Shahira Sayed