Under the name of “Culture Turns Into Fashion”, Allaga embarks on the local fashion world in a night event to be held on Saturday, June, 6th, 2015, in Maadi, Cairo. This long-awaited event is the outcome of the collaborated work of both Fair Trade Egypt and Allaga, to present the latter’s 2015 spring collection.
Embracing a team of talented young designers and genuine craftsmen, Allaga revolutionizes the local and the international fashion scenes. Allaga introduces its unique collection of modern haute couture, inspired by Egypt’s authentic tribal spirit. With its unrivaled genuine products, Allaga aims to promote local taste and authenticity, combining between contemporary trends and Egyptian artesian crafts, which have been neglected for years. To complete such orientally tribal spirit, “Culture Turns Into Fashion” hosts Eslam El Sha’ary, an Egyptian Singer and Composer, known for his Sufi oriental chants, so that the audience can enjoy the perfect artesian experience.
Since its audience deserves a totally inspiring experience, “Culture Turns Into Fashion” is sponsored by the reputable Beauty Salon Joe Hair Stylist, which will absolutely blow our minds with its trendy hair styles, as well as, Sally’s Cakes & Bakes, whose tasty, home-made deserts would whet our appetite for more and more.
Being the media sponsor, Freesia is honored to take part in this distinguished fashion event to spread out this unprecedented trend to the whole nation and the world.